EmmKay Beaute

Pitbull — otherwise known as Armando Christian Pérez — has a surprisingly sensitive side.

He’s also thoughtful and determined, and the 32-year-old isn’t afraid to think outside of the box — indeed, he relishes it.

Thus, Pitbull will launch a line of men’s and women’s fragrances, simply titled Pitbull, and a marketing campaign that demonstrates Pérez’s penchant for pragmatic and patient but nonconformist thinking. Instead of launching the fragrances next Valentine’s Day, they will be officially unveiled during his New Year’s Eve concert at the American Airlines Arena in Miami.