Calvin Klein is headed downtown with his newest women’s scent this summer — and industry sources estimate the fragrance could deliver a $120 million payday in retail sales globally.
The new offering, Downtown, will be on counter in July in selected global markets and hits U.S. counters in September.
“Calvin Klein is our largest fragrance business and very important to us,” said Jean Mortier, president of Coty Prestige. “Our aim is to strategically create another women’s fragrance as big — or bigger — than Euphoria.”
Catherine Walsh, senior vice president, American Fragrances for Coty Prestige, noted that Coty executives mined the designer’s storied past in developing Downtown. “Calvin’s always been a leader, not a follower,” said Walsh of the Calvin Klein fragrance portfolio, which Coty acquired from Unilever in 2005. “He was the first to put his name on underwear, the first to do a fragrance masterbrand. When we looked at all of his scents, we realized that they shared one trait: they are authentic and personal. And then we strategized how to put that in this bottle.”
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