Aramis is poised to build on its Perfume Calligraphy fragrance, developed specially for the Arabian consumer, with a new scent, Perfume Calligraphy Rose. The 100ml edp will be available from May at Dubai International Airport, before rolling out to other travel retail locations throughout the Middle East from July.
Inspired by the “Queen of all flowers”, the new fragrance – which can be worn by both men and women – highlights rose absolute, described as one of the most coveted fragrance ingredients in the region. As with its predecessor Perfume Calligraphy, Graphic Designer Tarek Atrissi has illustrated the packaging, this time with an elegant sketch of the word “rose” in Arabic.
The juice opens on notes of saffron, honeysuckle petals and oregano, building to a heart of Turkish rose absolute, myrrh, styrax and French lavender. Labdanum, musk, ambergris and olibanum complete the dry-down.
“I created this fragrance for those who seek to combine rich tradition with modern sophistication,” explained The Estée Lauder Companies, Corporate Vice President, Corporate Fragrance Development Worldwide Trudi Loren. “It’s a masterful blend of the most precious balms and resins handcrafted around a unique quality of Turkish rose absolute.”
About Tarek Atrissi
Born in Beirut, Tarek Atrissi has worked and studied in Lebanon, the Netherlands, Qatar, Dubai and the US. He holds a BA in Graphic Design with distinction from the American University of Beirut; a Masters of Arts in Interactive Multimedia from the Utrecht School of the Arts in Holland and an MFA in Design Entrepreneurship from the School of Visual Arts in New York. He is currently principal of his own design studio, Tarek Atrissi Design (www.atrissi.com), based in the Netherlands and serving a variety of clients, big and small, in Europe, the Middle East and the US.
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