BRAND NEWS


  • NEW FRAGRANCE: VAN GILS – LIVE

    LIVE Enjoy the here and now. Carpe diem. Live by Van Gils is the fragrance that makes you realize that there is more in life than work and daily pressure. Stop being lived! You’re in control, you decide. Follow your  instinct. Start today. ‘Live’ celebrates freedom. Your freedom. FRAGRANCE This masculine scent of freedom opens…

  • NEW FRAGRANCE: PRADA LUNA ROSSA – EXTREME

    PARIS —Prada is navigating new waters with the men’sscent Luna Rossa Extreme. Its target consumer is someone “looking to exceed his own limits” and “takes sport to the maximum,” explained Ana Trias, vice president prestige designers at Puig, Prada’s fragrance licensee. The original Luna Rossa scent was introduced in fall 2012, taking its inspiration from…

  • NEW FRAGRANCE: TORY BURCH

    NEW YORK — When Tory Burch set out to create her first fragrance, she kept it all in the family — notes, packaging and all. First came the vetiver, which Burch’s late father, Buddy Robinson, always wore. “That’s one of my greatest memories of him — every day he was perfectly dressed and had a…